RIYADH, Saudi Arabia–(BUSINESS WIRE)–The total brand value of Saudi Arabia’s top 100 brands reached USD131.9 billion in 2026, marking a 13% year-on-year increase, according to the Saudi Arabia 100 report from Brand Finance, the world’s leading brand valuation consultancy. This growth reflects the continued momentum of Vision 2030, as diversification efforts and sustained investment in non-oil sectors strengthen the Kingdom’s economic resilience despite a softer oil price environment, tighter