MAIDENHEAD, England–(BUSINESS WIRE)–New research from RWS (RWS.L) has exposed a critical fault line in enterprise AI deployment: the vast majority of content leaders have little to no confidence that AI can handle cultural and emotional nuance across global markets – yet they are scaling AI-generated content across those same markets regardless. The result is a deepening financial and operational crisis that speed, volume and model upgrades alone cannot fix. The study, based on a survey of 20